Real case study: a design studio founder converted internal client documents into sellable digital products—the fastest path from service delivery to scalable revenue. Shows exactly how to identify what you're already creating and package it for distribution.

Breaks down why digital products beat physical inventory: zero production costs, AI handles research and design, minimal upfront risk. Perfect for developers and makers who already have expertise but no manufacturing setup.

Concrete breakdown of what actually sells: coaching, courses, memberships, content libraries, social scripts, and SaaS. Invaluable for makers trying to decide which product type fits their expertise and audience size.

Practical hybrid model: start locally with consignment shops for immediate cash flow, then scale to ThredUp and Poshmark for national reach. Shows how to test demand offline before committing to digital infrastructure.